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IMPORTANT:
Effective March 1st, 2021, Proof of Payment Claim audits will resume. See the resources menu for more instructions
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Promotional Allowance Program Guidelines Evolution
In an effort to prioritize efficient, effective and measurable media spend, Stellantis will be implementing changes to the reimbursement structure of the Promotional Allowance Program (PAP). These changes will affect the funds earned for new car sales starting
September 1, 2021
onwards, and will impact the subsequent months of media, using those funds. Please see updated guidelines in the Resources tab.
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